A new camper trip among the greenest towns of the boot-shaped country.
Started in Austria in the early 20th century, the Flower Town Route now includes Italy, providing a colourful tour, ideal for those late summer days. Let’s discover how to reach these villages with our camper, admiring blooming balconies and buds, from Piedmont to Sicily.
The Flower Town Route was created in Austria at the beginning of the 20th century, with the aim of increasing tourist flows to the area. Noting its success, Switzerland and Germany followed the lead of their Austrian neighbours in the 1930s. France and Great Britain did the same between the 1950s and 1960s. Italy only launched this action in 2007, but it has grown considerably in just a few years. Many towns now are taking part, recognising the project’s value as an incentive for tourists.
Participating towns are awarded a logo made up of four red flowers, whose colour intensity is in proportion to the quantity and quality of flowers used to embellish the town. The logo is awarded on a yearly basis by a group of expert judges. Many towns have earned the logo, and we selected the main villages that won four red flowers, from north to south.
Nestled 600 metres a.s.l. over the Pellice Valley, the village of Villar Pellice spoils visitors for choice of things to do: walks in nature, high mountain excursions, mountain bike routes, trout fishing in the Pellice stream and in two small lakes. The village is surrounded by several typical hamlets, made up of stone houses and flagstone roofs. In one of the interesting local trips, visitors get to know the sundials, a typical feature of the valley’s farming culture. Many sundials can be admired, but make sure you do not miss the rare one in the Church yard: is based on the ancient system of ‘Italian hours’, which had the new day starting after sunset rather after midnight. The ‘French hour’ system substituted it during Napoleon’s rule in Italy.
Camper areas in Villar Pellice: Parco Flissia, Lat: 44.807904 - Long: 7.159358
La Magdeleine is a locale of the Matterhorn valley, a few kilometres from Châtillon. It is composed by five little villages between 1600 and 1700 metres above sea level. Its very sunny position allows this area to enjoy both winter and summer tourism. In the summer, the tracks that were used for skiing become the ideal route for beautiful nature walks. A very interesting route, the so called ‘Windmill path’, links eight recently restored windmills. The historical quarters of the hamlet of Vieu are another unmissable trip: you will be able to admire a typical example of buildings whose layout was designed for the people and working needs of yesteryear.
Camper areas in La Magdeleine: Località Filey, Antey-Saint-Andrè, Lat: 45.812634 - Long: 7.589852
Corbetta. This truly ancient village has roots in the Celtic period. Its historical quarters are steeped in history and full of intriguing architecture: walking in the town centre you will see many villas that were built as residences for the noble families from Milan. Located between Parco Agricolo Sud Milano and Parco del Ticino, the village is surrounded by fertile countryside, with many springs and fountains, and its great beauty makes it the ideal destination for cycling and walking tours. Among its best features are the sanctuary of the Blessed Virgin of Miracles, the church of San Vittore, the medieval tower, the park of the Villa Ferrario.
Camper areas in Corbetta: Via Valle, Magenta, Lat: 45.452033 - Long: 8.859808
Peschiera del Garda
Peschiera del Garda
Peschiera del Garda, a popular lake town, was an Austrian fortress during the Risorgimento period. Totally surrounded by waters, it is one of the top attractions. The town centre is full of shopping opportunities and local speciality restaurants; its is well maintained and offers wonderful views enhanced by colourful flowers. There are water sports facilities on the lake, as well as swimming and sunbathing over the three-kilometre beach. You can also rent a boat at any of the piers and enjoy hours of outdoor fun, boating around the city walls or canoeing down the Mincio river, that starts here in Peschiera.
Camper areas in Peschiera del Garda: Via Milano, 43, Lat: 45.43979 - Long: 10.684684
Trentino Alto Adige
Arco di Trento, Merano
Trentino Alto Adige
Only a few kilometres from Peschiera del Garda, Arco di Trento is another deserving destination of the Flower Town Route. It is surrounded by beautiful countryside and boasts many monuments, palaces and villas, including the Villa built for Archduke Albert of Habsburg. Known as the Arboretum, the villa’s park features many exotic and Mediterranean plants. The Castle is another remarkable building, and one of the best Alpine medieval fortresses. Arco is also the world capital of free climbing, so climbing-loving camper holidaymakers should have their equipment on board.
Merano. This fabulous town in Southern Tyrol has only recently joined the Flower Town Route, but it quickly conquered its four red flowers. Indeed, Merano is literally immersed in floral beauty and any one who has visited this town can only agree with the award. Since obtaining its fourth flower in 2014, the town further enriched its gardens and green spaces, for maximum visual pleasure for any flower lover. The Trauttmandorf gardens are unmissable.
Arco di Trento
Camper areas in Arco di Trento: Loc. Giare, Lat: 45.934378299259 - Long: 10.898941755295
Camper areas in Merano: Via IV novembre, Lat: 46.674199 - Long: 11.149759
Cervia is an elegant sea resort that features a significant artistic heritage. There are many historical religious buildings and palaces in the town centre, as well as several buildings that mark the town’s industrial past, such as the salt warehouse and the ancient fish market, closely linked with the main occupation of the local residents. In the early 1900, the most popular garden city was built: thanks to an agreement between the local administration and the grand bourgeois Maffei family of Milan, construction of Milano Marittima (part of the municipality of Cervia) began in 1907. In exchange for the concession for a wide area of land covered with marine relics, the Milan company agreed to build small holiday villas, parks and gardens for a new seaside town. This was named Milano Marittima to celebrate its connection with the northern city.
Camper areas in Cervia: Via Aldo Ascione, Lat: 44.281679 - Long: 12.324718
Spello is a medieval town known for its Corpus Domini ‘infiorata’ flower celebrations, which see the streets decorated with masterpieces inspired by the great tradition of Renaissance Umbrian paintings of the 17th and 18th century. The infiorata and other floral decorations have won this town the top awards from the Flower Town Association. But Spello also boasts an amazing heritage of monuments, such as the Town Hall, the Palazzo Baglioni and Palazzo Cruciani, the towers of Properzio, Porta Venere, and Santa Margherita, the Arch and the Roman Amphitheatre. Apparently built in the 4th century AD, Villa Fidelia is another amazing site, with its lush park and rabbit-shaped box hedges. Spello is sure to impress visitors with its unforgettable wonders.
Camper areas in Spello: Via Centrale Umbra, Lat: 42.993722 - Long: 12.667306
Terme Vigliatore is a spa town. Its precious sulphur waters were well known in ancient times for their therapeutic properties. Its closeness to the sea and many archaeological findings, including a 1st century Roman Villa, also make this small town a popular tourist destination. Enhancing the town with flowers and plants and taking part in the national Flower Town competitions are initiatives designed to promote tourism, also considering how very few towns in Sicily have joined the Route.
Camper areas in Terme Vigliatore: Lungomare Marchesana, Lat: 38.140269 - Long: 15.145939