Fiat Professional will support the FIM Motocross World Championship (MxGP) in the 2016 season, acting as Official Partner. This is a partnership based on values such as determination and dynamism, which are shared by both the world of Sport and Fiat Professional, in a year of crucial importance due to major product novelties and important challenges.
This Championship will take place from February to September over 18 stages in Europe, the United States, Argentina and Mexico, with every race followed by tens of millions of spectators, through worldwide coverage by principal media.
During the races the public will be able to admire a Fiat Professional vehicle, an active protagonist right from the starting area. On top of this, the stage held on 28 March will feature a Fiat Ducato 4x4 Expedition, the show vehicle developed on a Ducato Camper Van base which in recent months has demonstrated its sporting personality and brilliant performance levels. Even in the most difficult conditions.
This prestigious collaboration, founded on profound value-sharing, marks the opening of a particularly important year for a Brand in perpetual evolution.
The bond with sport – in this case motocross – expresses exactly the approach the brand intends to take towards an ever more competitive market: backed by know-how and perfect organisation but above all by values – competence, closeness and reliability – crucial to customer relations. Precisely the same value-sharing which has led to the partnership with the FIM Motocross World Championship.
With the Fiat Ducato 4x4 Expedition, a unique vehicle in its field, the Fiat Professional brand reinforces its much-admired know-how while also opening up new possibilities in the Camper Van segment, which accounts for 25% of the camper market in Europe. Based on the best-selling Fiat Ducato base camper, in a long wheelbase and extra high roof configuration, the Fiat Ducato 4x4 Expedition caters for an adventurous public on the lookout for an agile high performance travelling vehicle that can also offer generous and comfortable living spaces.
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